About QualitaX

Anaïs Ofranc is the founder and Managing Director of QualitaX. A certified ISO/IEC 42001 Lead Implementer, she helps organisations prove their AI is governed to recognised standards — so companies selling into enterprise or regulated buyers can demonstrate the governance those buyers now demand, and professional firms can adopt AI without walking into avoidable liability.

Anaïs has +15 years of experience in enterprise IT consultancy, working with clients such as Yahoo, Informa, and the New Scientist and mid-market clients such as Dopay and Disguise.one. Before founding QualitaX in 2023, she worked for 10 years on post-merger and acquisition integration programmes covering platforms such as Salesforce, Oracle, SAP, and Enterprise Integration Platform (EIP). Anais holds an MSc in International Strategic Management (2009) and an MSc in Computer Science (2008) from Oxford Brookes University, UK. She is a former British Standards Institution (BSI) committee member and was part of the UK delegation to the ISO Technical Committee 307 (2023-2025).

Dr. Danya Nusseir is the Director of AI Assurance at QualitaX and a certified ISO/IEC 42001 Lead Auditor. She leads AI governance implementation and policy development, helping organisations establish AI management systems aligned with the ISO/IEC 42001 standard. She also supports organisations with internal audits, gap assessments and certification readiness reviews, as well as audits of AI suppliers. Throughout, she brings an auditor's perspective, so that governance programmes are built to stand up to independent scrutiny.

Danya has +15 years of experience spanning business operations, technology, research, and consultancy. She held C-level roles including at Digital (part of iMENA Group) and Arab Advisors Group and serving stakeholders in the MENA, UK, and Europe, such as Zain, STC, ITU, ictQatar, USAID, Booz Allen, and UN ESCWA. Danya holds a Bsc in Computer Science and Business Administration from the University of Kent, a PhD focused on the use of technology by marginalised groups from the University of Warwick, an MBA and an MSc in Social Sciences from UCL. She was awarded the UK Economic and Social Research Council (ESRC) fellowship in (2025). Danya currently serves as a Board Trustee at GRACEaid.

James Harsh leads business development and partnerships at QualitaX. He helps organisations navigating AI governance requirements find the right path to standards alignment, and builds the channel relationships that connect QualitaX with the buyers, advisers and ecosystems where governance decisions are made.

Previously, he spent nearly three years at the Enterprise Ethereum Alliance, where he managed relationships with more than 100 member organisations including JP Morgan, Shell, VMware and the Ethereum Foundation. He is a contributing member of the Coalition for Content Provenance and Authenticity (C2PA), giving him first-hand experience of the standards bodies shaping AI-era digital trust.